OUR TEAM

Coale Rice Team
Cesar Alvarez

Cesar Alvarez

Cesar Alvarez moved to Houston in 2009 and opened his own roofing company, focusing on quality and integrity, where he has accumulated hundreds of recommendations from satisfied customers. His priority is always getting the job done right and on time for his customer’s peace of mind. He is part of the Roofing Contractor’s Association of Texas and Houston’s Association of Roofing Contractors.

Joseph Alvarez

Joseph Alvarez

Joseph Alvarez started working in the roofing industry at 15 years old picking up roof debris during roof replacements in the summer for his father’s company. He went off to college after graduating from Lamar High School and came back every summer to work in roof sales. He graduated from Texas Tech University with a bachelor’s degree in both Finance and Accounting and settled back in Houston to start working full time in sales and overseeing production. He has overseen challenging projects ranging from one story residential to ten story commercial buildings.

John Stroman

John Stroman

John Stroman, a native Houstonian and Rice University graduate, is the proud owner of Coale Roofing and Rice Roofers. He personally oversees all roofing jobs and deals directly with the homeowners. From the bidding to the completion, he gives careful attention to ensure that the customer always gets top-quality service. John has three daughters. In his spare time, he enjoys working with his hands utilizing all types of materials. He is excited to start the next chapter of his life with Joe and Cesar at the helm of Coale Roofing and Rice Roofers.

Hannah Stroman Norman

Hannah Stroman Bray

Office Manager, native Houstonian, and John’s youngest daughter, Hannah Stroman Bray has been working for Coale and Rice since 2015 while finishing her degree. After graduating from Houston Baptist University in May 2020, Hannah accepted the full-time Office Manager position offered to her by Cesar.

Juan Alvarez

Juan Alvarez, our Project Estimator, was born in Guatemala and is Cesar’s oldest son. Juan grew up in El Paso, Texas and graduated from Franklin High School. He moved to Houston in 2010 and worked in the restaurant business managing several restaurants. In 2020, Juan joined his father and brother to help manage all onsite installations and repairs, and to help build positive relationships with our customers.

Call us for a free estimate on repairing or replacing your Houston roof today.

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